innovation diploma plus 2014 National Arts Marketing Project Conference: Opening Keynote (Steve Stoute)

We have entered an age of unprecedented global interconnectedness and diversity, an age in which the faces that make up our societies are more youthful and heterogeneous than ever before. Promoting diversity in the arts is no longer a mere challenge for cultural marketers, but a prerequisite for survival and continued relevance in today’s pop culture obsessed world. How, then, can arts organizations build lasting relationships with today’s emerging generation of culturally diverse, globally aware, and media-saturated consumers? What marketing and audience development strategies will be most effective in engaging markets that have been traditionally underserved by arts and cultural organizations?

Steve Stoute, a former record label executive and renowned marketing expert, offers lessons from the business world for understanding and engaging with this new breed of consumer. Stoute has built his career out of helping Fortune 500 companies thrive in our frenetic, multicultural world. He played a key role in the record industry’s embrace of the nascent hip-hop genre throughout the 1990s, and has spent the past decade imbuing iconic brands with much-needed vitality as the CEO of marketing agency, Translation. Attendees will leave with strategies and best practices for bringing the arts to today’s diverse young adult market.

All our keynotes will be webcast live, and archived, via
our YouTube channel! Tell friends & colleagues to tune in,
and ask questions using #NAMPC.

See more at: http://www.artsmarketing.org/conference

innovation diploma plus 2014 National Arts Marketing Project Conference: Opening Keynote (Steve Stoute)
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